DRAGON HEMP
Dragon Hemp, a wellness brand rooted in plant-based therapeutics and Traditional Chinese Medicine, sought to expand its presence in the Hamptons and connect with a high-performance, health-conscious audience. With a brick-and-mortar shop in Sag Harbor and a founder story rooted in Eastern and Western integrative medicine, the brand needed to elevate awareness while standing out in a competitive summer wellness landscape. The challenge was twofold: drive regional credibility through press, and broaden appeal through performance-driven storytelling tied to athletics and recovery.
THE CHALLENGE
THE OPPORTUNITY
ONDA partnered with Dragon Hemp to lead a targeted press campaign with integrated event marketing support.
Our strategy focused on amplifying the brand’s unique positioning—bridging ancient wisdom with modern performance—through three key lenses:
Brand Positioning & Founder Narrative
Athlete Performance & Recovery
On-the-Ground Visibility at Events
In a single campaign cycle, ONDA positioned Dragon Hemp as both a destination for premium plant-based therapeutics and a credible player in the performance wellness space:
Secured 2 multi-page feature stories (in both print and digital) for each campaign focus: retail/founder and athlete-driven wellness
Generated 10+ original press features across regional and lifestyle outlets
Achieved 150+ press wire pickups, boosting digital reach and SEO footprint significantly
