ONDA

noun. [on-da] - Spanish translation for wave/vibe

— “there’s nothing like riding the wave of success”

360 marketing strategy

meet the team

Female led, ONDA Marketing Co. is about delivering ideas brought to life at the highest level for success.

  • Co-Founder

    With an extensive 15-year+ track record spanning brand development, new business ventures, corporate communications, and PR, Tanya is a dynamic expert in the realm of marketing. Armed with an arsenal of both traditional and cutting-edge digital marketing strategies, Tanya's passion for deciphering data insights and orchestrating dynamic activations gives way to crafting tailor-made marketing blueprints.

    Her journey is marked by pivotal roles, including Vice President of Marketing & Corporate Communications at Publicis Media's Zenith, Moxie, and MRY, and Sr. Director of Marketing at WPP's Wavemaker.

    “When done right, storytelling is a journey that should resonate and lead us to places where a brand can bring a feeling to life or better yet, continue the experience.”


  • Co-Founder

    Armed with a Master's degree in Linguistics and an unwavering commitment to ongoing education, Irene offers a tailor-made proficiency to the realm of marketing. Her meticulous attention to detail provides an expert approach to shaping brand narratives in the contemporary digital landscape, ensuring they resonate powerfully. With a solid foundation of 7+ years in business management and marketing, Irene has honed the skill of strategically connecting individuals and brands, facilitating meaningful engagement.

    “My favorite part about marketing is that every day is different and exciting. From developing inspiring content to working side by side with the people behind the brand to getting jazzed about those performance metrics!” – Irene

  • Social Media & Branding Associate

    Daniela is a Social Media Associate with a background in journalism, photography, and digital marketing. She graduated in Barcelona and has a strong passion for storytelling and creative communication across digital platforms. At ONDA, she supports social media strategy and content creation, helping brands connect with their audiences through thoughtful and engaging content. Daniela loves traveling and finds inspiration in different cultures, bringing curiosity and a fresh perspective to every project she works on.

  • Social Media & PR Associate

    Ashley holds a degree in Communication and Business Innovation from the University of Colorado Boulder and brings a dynamic, performance-minded approach to social media. Her background in luxury retail and sales shaped her understanding of brand positioning, client psychology, and the level of detail required to create truly elevated customer experiences.

    With experience across content strategy, campaign execution, messaging development, web and graphic design, and analytics, Ashley operates as a multi-disciplined marketing specialist. At the core of her work is a deep appreciation for storytelling and authenticity. She believes strong brands are built on clarity and connection, and she is passionate about crafting narratives that feel intentional, human, and aligned with a brand’s true voice. By pairing thoughtful creative direction with data-informed decision making, she helps transform social platforms into meaningful growth channels.

OUR ETHOS

At ONDA, we believe growth isn’t built through noise — it’s architected with intention. Everything we do is rooted in structure, clarity, and long-term thinking.

01 — Relationships Over Transactions

We don’t execute campaigns. We partner with founders.

Trust is our foundation. We build long-term relationships grounded in honesty, strategic depth, and shared ambition. When we commit, we’re fully invested in your trajectory — not just your next launch.

02 — Selective by Design

Alignment matters. We work with brands ready to scale, willing to think strategically, and committed to building something that lasts. Selectivity isn’t exclusivity — it’s how we ensure every partnership has the focus and depth required to create meaningful growth.

03 — Structure Creates Freedom

Chaos feels busy. Architecture creates momentum. We believe marketing works best when it’s structured — when every channel connects, every message aligns, and every initiative builds on the last. Systems allow creativity to thrive and growth to compound.

04 — Intelligence + Intuition

Modern marketing requires both. We integrate data analysis, AI efficiency, and performance modeling with human storytelling and brand instinct. Technology accelerates execution — but strategy guides every move.

05 — Calm Leadership

Scaling brings complexity. Our role is to bring clarity where there’s noise, direction where there’s fragmentation, and steadiness where growth feels overwhelming. Founders lead their businesses — we lead the marketing architecture behind it.

preferred partners

ONDA works with select partners across industries that allow for competitive access, rates and opportunities when it comes to maximizing marketing strategies.

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content | production | tech | publications | venues | brand partners

Real Estate marketing’s best kept secret. Rise Media offers high-quality photography, videos, property websites, floorplans, copywriting and asset management. Our partnership brings ONDA clients first in class content and creativity with specialty packaging through long-standing relationships with the Rise team.

A revolutionary new travel and lifestyle platform to help expats and global travellers uncover hidden gems, organize their discoveries, and recall them effortlessly - in the Hamptons and beyond.

more coming soon!

ONDA has an active and dynamic group of partners that bring strategic leverage to our clients. Some will be listed and others will remain offline; this section is a highlight reel of a few of our leading dance partners!

It is a passion of ours to connect people, brands, companies and visions for the benefit of all!