ONDA partnered with Dragon Hemp for a press-focused campaign with strategic event marketing support, aimed at elevating brand awareness across the Hamptons. The scope included securing regional press around the brand’s brick-and-mortar location, founder narrative, and mission—while also spotlighting a performance-driven angle through athlete-specific storytelling.

Results:

• Secured 2 multi-page features in both print and digital publications for each campaign focus (retail + athlete lens)

• Achieved over 10 unique feature stories across regional and lifestyle media

• Generated 150+ press wire pickups, significantly expanding digital reach and SEO impact

The effort not only positioned Dragon Hemp as the go-to for plant based therapeutics but also successfully introduced its high-performance formulas to a broader, active-lifestyle audience.