Ananda Wellness & Yoga—Southampton’s longest-standing yoga studio—had built a deeply loyal community over 25 years, rooted in inclusivity, spiritual grounding, and holistic transformation. But in a wellness landscape increasingly shaped by aesthetics, exclusivity, and performance-driven trends, Ananda’s visual identity and digital presence no longer reflected its essence or values. The brand risked being overshadowed by newer studios with slicker branding, despite offering a more soulful and meaningful experience. The challenge was clear: modernize the brand without compromising its roots—and bring its mission of yoga for every body into sharper digital focus.
THE CHALLENGE
THE OPPORTUNITY
ONDA partnered with Ananda to lead a full rebrand and website redesign that honored the studio’s legacy while positioning it for future growth. Our work was grounded in the core values of inclusivity, spiritual depth, and nature-connectedness, with strategic creative decisions made to reflect Ananda’s chakra-based philosophy and longstanding community presence..
The rebrand breaks the mold of every cookie-cutter, minimalist yoga studio in the Hamptons. Instead, we built a bold, grounded identity that stays true to yoga’s Indian roots—honoring Ananda’s legacy with sun-charged visuals, chakra symbolism, and a website that feels as warm and wise as the studio itself. The new brand book and site set the stage for Ananda’s next chapter, just in time for its 25-year milestone.
